Web Core Vitals
Core Web Vitals: Make Your Website Easier to Use
A slow or unstable website makes it harder for customers to read, browse and enquire. Performance improvements support the customer experience alongside clear content and a useful offer.
The Current Core Web Vitals
- Largest Contentful Paint (LCP): how quickly the main visible content loads.
- Interaction to Next Paint (INP): how responsively a page reacts to user input. INP replaced First Input Delay in March 2024.
- Cumulative Layout Shift (CLS): how much visible content moves unexpectedly.
Fix What Customers Experience
We review available real-user data and diagnostic tests, identify the cause of performance problems and prioritize suitable changes. Those may involve images, scripts, layout, caching or hosting.
Part of a Connected Foundation
Performance cannot replace clear services, credible proof or an effective enquiry path. It supports the Understood and Chosen stages by making the site easier to use.
Remediation is scoped after review. A test score does not guarantee rankings, revenue or the same experience on every device.
Discuss your website or explore Business in a Box for a complete launch foundation.
